Ford Reportedly Considering New Lincoln Continental Model, but a Compact Makes so Much More Sense

Reports indicate that Ford has been meeting with dealer representatives to discuss the brand's options, including batting the Continental name around. Sadly, that's not likely because of the silly alphabetical naming system Ford's luxury brand has been using (I liked Zephyr to begin with) and the fact that Lincoln needs to be made young, not even more inaccessible.

As part of the renovation, Lincoln hopes to reveal up to seven new models in the next couple years. After the 2011 MKX, expect the rest of the lineup to get significant refreshes; that means new marketing and styling for the MKZ, MKS, Navigator, and MKT (with new limousine and extended-legroom models once the Town Car has moved on).

That leaves room for one new model, which could either be the aforementioned flagship or possibly even a compact entry-level model to make up for the loss of Mercury.

The compact seems more likely in the short term, as Ford is trying to convince Lincoln dealers it can make the brand youthful and yuppie to drive sales (versus its current aged, stagnant, and scattered state).

If that's the case, there's no need to rule out the flagship down the line. Once Lincoln can pull in some sales, money could then be aimed at the top-tier S-Class and LS segment. If Lincoln can get that far, it may very well be considered "ok". However, as it stands, Ford is looking shut down more than 200 dealers due to slumping sales.

Jesse Toprak, an analyst at TrueCar, says, "The biggest problem is [Lincoln's] brand identity itself. A lot of people have the image of the car that your grandpa owned." If you'll recall, that was Cadillac's major problem about ten years ago and now they're putting out M5-hunters, power-wagons, and good-looking crossovers. Should Lincoln be able to pull off the type of renaissance that Cadillac did, CEO Alan Mulally is even willing to get Lincoln its passport and go international with the brand.

By Phil Alex

Source: Autonews (Sub. Req.)

*Opening Photo: 2002 Lincoln Continental Concept Study

________LINCOLN CONTINENTAL PRODUCTION & CONCEPT MODEL GALLERY________

Lincoln in 2011

Lincoln in 2011 Today we cover 4 of the upcoming models from Lincoln. With the announced phase-out of the Mercury brand, Ford is expected to put greater resources into its luxury Lincoln marque.

2011 Lincoln MKS

2011 Lincoln MKT

2011 Lincoln MKZ

2011 Lincoln Navigator

2011 Lincoln Luxury Sports Sedan MKZ Hybrid

NEW YORK, March 31, 2010 – Lincoln today introduces its first hybrid – the new 2011 Lincoln MKZ Hybrid – a premium midsize car poised to be the most fuel-efficient luxury sports sedan in America.

2011 Lincoln MKZ Hybrid

“Today’s luxury customers do not want to make sacrifices. Lincoln has found a way to deliver a luxury sports sedan with the comforts they expect, the technology they want and the environmental responsibility society demands,” said Derrick Kuzak, Ford Group Vice President, Global Product Development.

Ford’s latest hybrid sports sedan, the 2011 Lincoln MKZ has finally lifted off its covers at the New York Auto Show. Using its second generation of hybrid technology, the company aims to ‘further broaden its aggressive electrification plan.’ From the Department at Ford Motor Company comes the new hybrid version of the Lincoln MKZ. The MKZ hybrid is fitted with the same gasoline-electric system found in the hybrid versions of its corporate twins, the Ford Fusion and Mercury Milan.

The 2011 Lincoln MKZ hybrid powertrain combines a 156-hp, 2.5-liter four-cylinder gas engine and 106-hp electric motor for a total system output of 191 hp; it’s rated for 41 mpg in the city and 36 on the highway in the Fusion and Milan variants. Ford cited its hybrid as “the most fuel-efficient luxury sports sedan in America” as it returns 41  miles per gallon of average fuel consumption.

In pure electric mode, the MKZ Hybrid can reach 47 mph. While we have yet to match those numbers (the Milan hybrid we tested returned 32 mpg combined), Ford says it expects similar EPA ratings for this MKZ. The company goes on to name the car’s Public Enemy No. 1, the Lexus HS250h, and says that the MKZ will offer the best fuel economy of any luxury sports sedan.

Lincoln's first-ever hybrid model is expected to deliver at least 41mpg (5.7 lt/100km) in the city and reach speeds of up to 47 mph (75 km/h) in pure electric mode.

Lincoln’s take on the Ford hybrid theme, of course, will be much better equipped than either of its less-expensive brethren. It will include swiveling HID headlamps, cushy heated and cooled leather seats, and, of course, a slightly snazzier version of the nifty, configurable EcoGuide instrument cluster. In the Milan and Fusion hybrids, a screen-based botanical garden grows leaves and vines as a reward for fuel-efficient driving; the Lincoln adds pretty flowers!

The loads of standard features in the hybrid include, SmartGauge with EcoGuide, Lincoln SYNC, 10-Way Power Passenger Seat, Genuine Wood Trim, Reverse Sensing System, Keyless Entry Keypad, Easy Fuel Capless Fuel-Filler, Personal Safety System, MyKey, Integrated Spotter Mirrors, Acoustic Laminated Windshield and standard Bridge of Weir leather seats.

Other standard goodies include Sync voice-activated controls; sustainable wood trim for the dash, doors, and steering wheel; and reverse and cross-traffic sensors. Pricing has not yet been announced, but we speculate it will cost around $38,000 to start. Sales will begin later this year.

2010 Lincoln Navigator Luxury and Speed

the Navigator's 5.4 L V8 gained 10 hp (7.5 kW) as well as flex-fuel capability. The rearview camera that was new for 2008 was now standard, as were heated second row seats, Front Park Assist, a capless fuel filler, rain-sensing windshield wipers, and Lincoln SYNC.

2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


2010 Lincoln Navigator


All Review videos and more of:• Infiniti• Mitsubishi• Aston Martin• Isuzu• Nissan• Audi• Jaguar • Pontiac• Bentley• Jeep• Porsche• BMW• Kia• Rolls Royce• Buick• Lamborghini• Saab• Cadillac• Land Rover• Saturn• Chevrolet• Lexus• Scion• Chrysler• Lincoln• Smart• Dodge• Lotus• Subaru• Ferrari• Maserati• Suzuki• Ford• Maybach• Tesla• GMC• Mazda• Toyota• Honda• Mercedes-Benz• Volkswagen• HUMMER• Mercury• Volvo• Hyundai• MINI.

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Lincoln Town Car 2010 Designer

The Designer Series is an upper-middle trim level in between the mid-level Signature Limited and top-of-the-line Signature L. The Designer Series is roughly $1,000 more expensive than the mid-level Signature Limited with a starting MSRP of $45,915. This trim includes two-tone interior accents, a special higher quality leather called Provence leather. The rear seats also include four way adjustable head restraints exclusively on this trim for the standard wheelbase. On the exterior special chromed B pillars and Chrome wheels are included with this package.
Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010


Lincoln Town Car 2010



All Review videos and more of:• Infiniti• Mitsubishi• Aston Martin• Isuzu• Nissan• Audi• Jaguar • Pontiac• Bentley• Jeep• Porsche• BMW• Kia• Rolls Royce• Buick• Lamborghini• Saab• Cadillac• Land Rover• Saturn• Chevrolet• Lexus• Scion• Chrysler• Lincoln• Smart• Dodge• Lotus• Subaru• Ferrari• Maserati• Suzuki• Ford• Maybach• Tesla• GMC• Mazda• Toyota• Honda• Mercedes-Benz• Volkswagen• HUMMER• Mercury• Volvo• Hyundai• MINI.

and MORE....