Lexus to build GT racing version

Lexus LFA race edition – Click above for high-res image gallery

Motor Trend is reporting that Toyota's may be getting back into motorsports big-time with a GT entry based on the Lexus LFA. According to the report, Lexus would enter the FIA GT1 championship to take on the Nissan GT-R. This seems like a move downmarket for the $375,000 Lexus sports car from a marketing standpoint. GT1 is also a faltering race class that's being eliminated under the new 2011 Le Mans rules.

If Toyota wants to race the LFA, it would make more sense to head to Le Mans where it can take on Ferraris, Aston Martins and Porsches in the GT2 class. The LFA race edition (above) that's already been developed and run in the last two 24 hour races at the Nürburgring would already be close to GT2 specification and could be ready for the 2011 race season.

Video: Lexus CT 200h Dark Ride interactive promo

Lexus debuts "Dark Ride," a high-definition interactive film that promotes its new luxury compact hybrid, the CT 200h.



Got wheels. Lexus has released a high-def interactive film, Dark Ride, to promo its new CT 200h model. Visitors to the LexusDarkRide website can slot themselves – well, a likeness – into the movie, and into the CT 200h seat right next to actor Norman Reedus, of the Boondock Saints film franchise.  From there they can record their own dialogue, control the camera movement and POV, and make decisions that alter the path of the movie narrative.









Press Release



Lexus Invites Consumers to Co-star in New 'Dark Ride' Interactive Film to Launch New CT 200h Hybrid



Torrance, Calif., May 14, 2010 -- "Get in, buckle up and start talking." Lexus customers will be calling the shots in a high-definition interactive film entitled "Dark Ride." The film features Lexus' newest hybrid, the CT 200h premium compact car, piloted by actor Norman Reedus (Boondock Saints franchise). Reedus is behind the wheel in this 12:30 action film, but he is following the directions of the person riding shotgun...the consumer.



"With ‘Dark Ride' we are creating a unique virtual test drive opportunity so consumers can experience this hybrid, that is like no other, months before it is available at dealerships in early 2011," said Dave Nordstrom, Lexus vice president of marketing. "In it, consumers play a co-starring role as the fun-to-drive Lexus CT 200h is put through its paces. By guiding the driver and the CT through a series of adventures, customers will be exposed to ‘The Darker Side of Green,' which is completely different than the way hybrids are usually portrayed."



The film releases online at www.lexusdarkride.com today along with the trailer for the film, which will appear in select movie theaters across the country. Visitors to the www.lexusdarkride.com site will get to insert themselves into the film, sitting beside "Tony" (Reedus), and navigating while he drives the CT 200h from the Nevada desert to a Los Angeles safehouse and protects it from a variety of enemies who wish to get their hands on the new prototype.



Consumers will use an array of interactive features in the film-allowing them to insert their own likeness (via a Webcam or profile pic), record their own dialogue lines, control the camera movement and POV, and make decisions that alter the path of the film so new situations arise each time.



The "Dark Ride" film is the next step in the launch of the Lexus CT 200h and demonstrates Lexus' marketing theme, "The Darker Side of Green." This theme, which shines a different light on this new breed of a fun-to-drive hybrid, debuted at a star-studded event prior to the CT 200h's North American debut at the New York International Auto Show in April. This initiative will continue through the launch period with in-market custom events and a VIP marketing program that will give tech-savvy influencers access to an edited "Dark Ride" list of restaurants, clubs, bars and lifestyle brands. Brand partners include Duncan Quinn bespoke suits, VeeV Açaí Spirit, The James Hotel and Grand Hospitality for The Soho and Tribeca Grand Hotels.



DIRECT FILM VIEWING LINK: www.lexusdarkride.com

CAMPAIGN LINK: www.darkersideofgreen.com



The all-new CT 200h premium compact hybrid will go on sale in the U.S. in early 2011 as the first dedicated hybrid vehicle in the premium compact segment. Expected to lead its class in fuel economy, the stylish, sporty five-door also delivers a dynamic, fun-to-drive experience. The CT is powered by a 1.8L Atkinson cycle four-cylinder gas engine with Variable Valve Timing with intelligence (VVT-i) and Lexus Hybrid Drive technology. The CT will be equipped with four drive-modes: Normal, Eco, Sport and EV.



With its reputation for high-quality products and exemplary customer service from its 228 dealers, Lexus has been the top-selling luxury automaker in the U.S. for ten years in a row. In addition, Lexus is the luxury hybrid leader, now offering four hybrids, with a fifth on the way, that provide the best in innovative technology and first-class luxury. When Lexus was established in 1989, it offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 11 vehicles, from the entry-level IS 250 to its first V10 supercar, the LFA.



Note: Lexus Dark Ride is viewable with Internet Explorer (Versions 6 and most optimally, 7), Google Chrome, Safari and Mozilla Firefox. Your computer must be equipped with Adobe Flash Player Version 10, found here: http://get.adobe.com/flashplayer/

2010 Lexus RX 350 Safety

All RX models came standard with dual front airbags, front row side torso airbags, side curtain airbags, a driver's knee airbag, Vehicle Stability Control (VDIM on RX 400h) and a tire-pressure monitoring system standard. An Adaptive Front-lighting System (AFS) with HID headlamps and a backup camera (w/navigation system) were optional.

The Lexus RX received a "Good" overall rating in the IIHS frontal crash test.

NHTSA crash test results in 2004 rated the RX 330 the maximum five stars in the Frontal Driver, Frontal Passenger, Side Driver, and Side Rear Passenger categories, and four of five stars in the Rollover category.

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The Lexus LFA is powered by a 72° 4.8-liter V10 engine equipped with dual VVT-i carrying the 1LR-GUE designation with a maximum output of 560 PS (412 kW) delivered at 8,700 rpm. Its maximum torque output of 354 lb·ft (480 N·m) arrives at 6,800 rpm, 90 percent of which is available from 3,700 rpm. The engine redlines at 9,000 rpm, but with a fuel cutoff set at 9,500 rpm

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In 2009, Autocar reported that a hybrid version of the IS would be produced with the next generation lineup.


This development would be in line with Lexus' intentions to add hybrid powertrains across its lineup; the IS hybrid would likely share powertrain design with the rear-wheel drive Lexus GS 450h.



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The publication also stated that the front-wheel drive Lexus HS would not be sold in Europe, given its size similarities with the upcoming IS hybrid.

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