Honda Brio Prototype Previews New City Car for Asian Markets

As a follow up to the New Small Concept model showcased this past January at the Auto Expo 2010 in New Delhi, India, Honda revealed the pre-production version of its new small city car called the Brio at the 27th Thailand International Motor Expo (press day: November 30, public days: December 1-12.).

Developed for Asian markets and scheduled to be introduced in Thailand and India in 2011, the Brio has a small footprint measuring just 3,610mm in length, 1,680mm in width and 1,475 mm in height. Even though the Brio keeps the basic styling theme of the concept car, the pre-production prototype's design has been watered down with the new grille looking like a last minute addition and a not very attractive one at that.

The mass-production model, which will be an entry-level car in newly emerging markets, Honda will develop unique versions for Thailand and India to reflect different customer needs in those markets.

Honda said that the Thai model is scheduled to be introduced in March 2011 with a starting price of approximately 400,000 baht or about US$13,300. It will be powered by a more fuel efficient engine returning a combined consumption of less than 5 lt/100km [47.0 mpg US].

For the Indian model that is planned to be introduced within 2011, the Japanese automaker said the engine choice will reflect the need for "a good balance between vehicle performance and price."

“Honda would like to expand the joy of mobility to more customers in Thailand, India and other Asian countries through the introduction of a new small vehicle with compact and highly efficient packaging by utilizing our own experiences cultivated by motorcycle business here in Asia,” said Takanobu Ito, President and CEO of Honda Motor.

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Honda gives away Original Civic Type R Mugen Concept to one Lucky Chap

Remember the red-colored Civic Type R Mugen Concept that Honda showed in the summer of 2009 before the model received the green light for a limited run of 20 units in the UK? Well, the one-off concept car that was used as a test-bed for the production model and which is worth over £60,000, was given away in a draw to celebrate Honda's participation in the British Touring Car Championship (BTCC). The competition proved quite successful attracting more than 24,000 entries.

The winner of the prized 240PS Civic prototype was Jim Morgan from Manchester. The lucky man not only won the car but he also met Honda's BTCC drivers Matt Neal and Gordon Shedden who treated him to some fast laps around the circuit. He was also given a tour of the MUGEN workshops in Northampton.

"I still can't quite believe I've won this unbelievable concept car," said Jim. "To meet Matt and Gordon, rocket around Silverstone in a Type R, and talk to the guys who built my car was incredible! Seeing how this the Type R MUGEN was built really gives you a feel for how special it is: the guys at MUGEN have put everything they've got into this car."

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LA Show 2010: Honda Debuts Fit EV Concept, goes into Production in 2012

With hybrid models becoming more of a mainstream product for consumers these days, automakers are now turning their attention on the next 'green' frontier, all-electric cars. At the LA Auto Show, Honda lifted the covers off the all-new Fit EV Concept electric subcompact.

And mind you, this is not your typical motor-show crowd gatherer as according to the Japanese automaker, the Fit EV Concept "hints strongly" at the direction and styling for the upcoming production Fit EV all-electric vehicle, which will be introduced to the U.S. and Japan in 2012.

Based on the current Fit [Jazz in Europe and other markets], the EV production model will be powered by a lithium-ion battery and coaxial electric motor. The battery can be recharged in less than 12 hours when using a conventional 120-volt outlet, and less than six hours when using a 240-volt outlet.

Honda says the Fit EV will have a top speed of 90 mph [145 km/h] and achieve an estimated 100-mile [160km] driving range per charge using the US EPA LA4 city cycle or 70 miles [112 km] when applying EPA's adjustment factor.

The Fit EV will make use of a 3-mode electric drive system, adapted from the 2011 Honda CR-Z sport hybrid. The company claims that, in Econ mode, driving range can increase by as much as 17 percent, compared to driving in Normal mode, and up to 25 percent compared to driving in Sport mode. In Sport mode, Honda says that the electric motor generates performance similar to a vehicle equipped with a 2.0-liter gasoline engine.

Aside from the electric drivetrain, the LA Show car features some distinctive styling features inside and out such as the LED headlights, a chrome front fascia, aerodynamic bumper, clear LED taillights and EV decals plus an eco-friendly gray bio-fabric on the seating surfaces.

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